Public engagement is an integral part of science in the modern world.
Many scientists want to disseminate their findings to a wider audience or inspire the public with ideas from their field. Communicators are looking to expand into harder to reach demographics. YouTubers want to produce content relevant to today's society. But the time, effort and costs involved in making a video can be intimidating and overwhelming for many people. Often there aren't the right resources, skills or contacts. For this reason, many of those wanting to get into science public engagement gravitate towards lower effort or lower cost mediums, for example blogging. Few make their own videos.
The demand is out there for online science video content. Some of the most popular channels on YouTube are devoted to science. VSauce, a channel that makes primarily science and mathematics videos, has over 11 million subscribers.
And that's where Collab Lab comes in.